Hume & Schumacher Essay Example | Topics and Well Written Essays - 2500 words

Hume & Schumacher - Essay Example In this research, philosophy has come to play a very critical role in the understanding of human life. It finds its applicability from simple life questions such as the definition of terms to more complex debates about the ultimate purpose of life as well as what is real and what is vague. One of the greatest philosophers ever seen in history was David Hume (1711-1776). His essays and publications are now used by scholars both in Philosophy and other academic disciplines. The purpose of this paper is to examine his views and arguments from the viewpoint of another great philosopher, Schumacher, E.F (1911-1977). David Hume is regarded as one of the greatest philosophers to have ever lived. His essays, Moral, Political and Literary are recognized as a great contribution to the 18th Century Philosophy and the succeeding years. Similarly, several outstanding philosophers such as Immanuel Kant and Jeremy Bentham have confessed being directly influenced by his works. Similarly, Charles Dar win attested to Hume as a central influence (Hume 34). Hume is honored for having written in probably every branch of Philosopher but more so in the area of human science. Some critics have referred to him as ‘our politics, religion and also our economy’. ... Regarding cause and effect, or causality, he believes that, as all humans do, that there is no event without a cause, and that this conception is inborn, not taught, or induced in to us. Referring to his predecessors, Hume questions what the relationship between cause and effect really means (Guyer 26). By giving real life examples, he concludes that our perception of connecting two events is not based on a close scrutiny but by the closeness of the two events. He states that it is impossible to experience the connection between the two events. We only experience the events themselves but not the actual causing. Therefore, this causal theory is a mere construct in our minds without any absolute foundation on experience. If his view is correct, many scientists, who consider themselves as searching for causes, would need to redefine themselves. Secondly, Hume debates the existence of the self. The ancient example of a ship tied to a harbor where families brought their children to play on the decks rouses a question. After many years of aging, several parts of the ship, and finally, every single chip of the ship are replaced, such that there is nothing left of the original ship. A question rises on the originality of that ship, on whether the sign on the ship should read, â€Å"This is the famous ship which fought many battles†, or â€Å"this is a replica of that ship†. One would conclude that it is the same ship since its identity has remained unchanged over the years. Similarly, Biology teaches that every molecule of the body is replaced after 7 years (Schumacher 19). Yet after those years, we still maintain our identity and even given the different experiences we go through, we

Pricing Strategy of Coca-Cola Research Paper Example | Topics and Well Written Essays - 500 words - 1

Pricing Strategy of Coca-Cola - Research Paper Example In this pricing strategy, prices are kept low in order to penetrate more into the target market (Armstrong, Marketing). As a part of this strategy, prices of most of the products that are currently in the market will be lowered by 1-2 units. Furthermore, the quantity of the content can also be increased keeping the price range unchanged. In case of the brands that are about to be introduced, prices will be maintained at the lowest possible range so that competitive advantage can be gained. Prices of those brands that have sufficient market share in most of the major markets can be brought down by 5-10%. However, the price of the sports drinks brand which has been struggling to gain enough popularity would not be made lowered more than 2-3%. Penetration pricing strategy is likely to be more effective in the developing countries like India where people are significantly concerned about the prices of the product. In developed countries, direct cut in price may not work and hence in thes e markets, more features can be added in terms of content and packaging without changing the price. In some cases, prices can be reduced slightly. The main reason behind choosing penetration pricing strategy is increasing the sales by penetrating deeper into the markets. In most of developing countries, the volume of the target market is increasing significantly. Almost everyday a new market is getting created. In order to, gain enough market share in these markets it is very important to keep the price at a lower level for the initial period. The sports drinks sector in the emerging markets is becoming bigger. However, it is dominated by the competitor’s brand. As a result, bringing down the price without the changing the quality is likely to be an appropriate strategy for Coca-Cola. The situation is quite different in the developed markets where consumers have become more health conscious.