Globalization of Korean Popular Culture in Asia - 4150 Words

Globalization of Korean Popular Culture in Asia 1. Introduction Since 1990s, Korean Popular Culture has had a strong influence in Asian countries, including China, Hong Kong, Taiwan, Japan and Singapore. This new popular cultural phenomenon in Asia is called the â€Å"Korean Wave†, also known as hallyu in Korean pronunciation, which refers to the surge of popularity of Korean popular culture abroad, particularly in Asia(Kin 284). The â€Å"Korean Wave† is first coined in mid-1999 by journalists in Beijing who are surprised by the fast growing popularity of Korean entertainment and popular Culture in China(Fiaola 1). Korean Wave certainly brings a big hit to Asian countries, but at the same time, some anti-Korean feelings are aroused as they†¦show more content†¦This, originally, supposed to be the last work of Samsung Entertainment Group and the group will break up afterwards. Shiri, surprisingly, got a big hit from Korea and other Asian countries. Although it costs only about 2% of average budget of Hollywood films, it was popular throughout the world. As Diffrient mentioned, Shiri led to a â€Å"pan-Asian phenomenon† after its releases in Japan, Hong Kong and Taiwan(42). Later on, films such as Joint Security Area and My Sassy Girl also gave a big hit to Asia, which further spread Korean popular culture to other Asian countries. As a Hollywood reporter said, â€Å"Korea has transformed itself from an embattled cinematic backwater into the hottest film market in Asia†(Segers 14). Korean TV dramas also floods the daily programming of free-to-air TV stations and even become part of the routine viewing habits of their respective audiences(Beng 2). Starting with What Is Love All About and Stars in My Heart in the late 1990s, and Winter Sonata and Dae Jang Geum in recent years, Korean television drama and its stars such as Bae Yong Jun and Lee Young Ae, have attracted Asian audiences. Korean TV dramas were dubbed into Mandarin in Taiwan in 2004 and into Cantonese in Hong Kong in 2005. It was soon dubbed for broadcasting in China and Japan in 2006. According to the Television Broadcast Limited(TVB), Dae Jang Geum had broke the rating record of Hong Kong TV dramas since 1991, which rated 50 points,Show MoreRelatedSouth Asian Popular Culture : A Cultural Phenomenon, And A Sphere Of Capitalist Activities892 Words   |  4 Pagesamount of cultural products such as television dramas, movies, animations and pop music have gained immense popularity among Asian countries, especially in Mainland China since the Chinese economic reform in the early 1980s.   E Popular culture is often referred to as a ‘mass culture’, ‘a cultural phenomenon’ and ‘a sphere of capitalist activities’ (Fung, 2007; Chua, 2007), with the capacity to transcend national boundaries and delimitate political tensions. 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